This is a discussion question and must be about 75 words in length.

Identify a leader (other than those mentioned – see comments below) who epitomizes “why-centered” messaging. Cite examples to support your nomination and discussion whether you agree that a “why” versus a “what” or “how” focus distinguishes a manager from a leader.

Watch the “TEDTalks: Simon Sinek—How Great Leaders Inspire Action” video located in the Electronic Reserve Readings.

After watching this video, the leaders mentioned were Apple (Steve Jobs); Wright Brothers; TiVo; Martin Luther King

Used Diffusion of Innovation


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