The Entrepreneurial Marketing Manager

Grading Guide

MKT/421 Version 16


Individual Assignment (Signature): The Entrepreneurial Marketing Manager

Purpose of Assignment

The purpose of this assignment is to assess marketing concepts and situations from an entrepreneurial manager’s point of view.Concepts and relationships are discussed with a special focus on aligning one’s ethics and values with their business actions and understanding the unique differences in marketing strategy planning for domestic business versus business abroad.

Resources Required

  • Marketing: Ch. 7: pg. 177-191; Ch. 16: pg. 438-440
  • Week 5 video

Grading Guide



Partially Met

Not Met


Described student’s organization’s mission, vision, and values.

Explained how these values will be aligned to student’s own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems.

Discussed at least two concepts from class that are elements of a marketing plan and are important tools to student’s entrepreneurial business’ success. Discussed how the concepts help align the organization’s values with student’s values. Explained the reasoning leading to these conclusions.

Selected two of the following departments and explained marketing’s role in coordinating their distinct functions:

  • Distribution
  • Customer Service
  • Advertising and Public Relations
  • Research and Design
  • Sales
  • Operations or Manufacturing

Compared and contrasted how culture is likely to impact domestic marketing strategies versus what the company may encounter when doing business abroad such as cultural norms, economics, politics, and legal systems.

Explained the actions the company can take to ensure that it evolves with the target at home and the countries it does business in.

Discussed any emerging marketing trends that may affect student’s business.

Cited a minimum of two peer-reviewed sources with one being from either the text, video material, or the University Library.

The paper is 1,050words in length.

Total Available

Total Earned



Writing Guidelines


Partially Met

Not Met



The tone is appropriate to the content and assignment.

The introduction provides a sufficient background on the topic and previews major points.

Paragraph transitions are present, logical, and maintain the flow throughout the paper.

The conclusion is logical, flows from the body of the paper, and reviews the major points.


The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

Intellectual property is recognized with in-text citations and a reference page.

Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and punctuation.

Total Available

Total Earned



Assignment Total




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