Individual-case-write-up-

The Individual assignment require write up of a case study on a FOREIGN firm that invested in a geographic division/state which was the focus of your group project. Length of the report: 6 pages in double space:

((((( look my state is Texas and the Foreign firm is AccorHotels)))

Section 1: (about 1 to 2 pages)

(i). Abstract/summary of the case study;
(ii)Company background, its foreign operations, product/service focus, mode of entry into the USA; is it publicly listed or private?
(iii). Its strategic intent or the purpose of investing in the USA

Section 2: (about 4 pages)

(i).Discuss business strategies of the firm in the US; choice of US location(s), level of investment, products/services manufactured and or serviced in the USA;
(ii). Discuss firm’s management and its operational strategies in the USA; (iii).Discuss employment generated by the firm in the US; product/service exported from the US; any linkages with US institutions for R&D, etc.,

(iv). Strength & weaknesses of the firm in the USA; its brand image, competitiveness and challenges in doing business in the USA?.
(v). Its future plans in the USA?

Section 3: (about 1 page )

Conclusion and analysis of firm performance in the USA;

Evidence of a review of firm’s website or any other sources information provided in the bibliography and or appendix will count towards evaluation of the case write up.

please make sure to match the all points the section

 

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