Application essay
For this essay, I would like to investigate Alexa Internet. It is an American company based in California that provides commercial web traffic data and analytics.
Essay Instructions: Search the popular and trade literature and find an article (or articles) describing a large scale
implementation of an information system in an organization that is either being proposed or has recently been
implemented.
• Describe the organization and the information system
• Explain what the system is intended to do.
• Discuss these benefits and challenges for at least two groups of stakeholders – those who use the system and those who manage it.
Using principles and insights from our study of information management and leadership to provide your informed
opinion about the benefits and challenges of this system might be for the organization.
In your essay, clearly discuss the criteria that you are using to explain the benefits and challenges that may occur as
the information system is implemented and used. You should have at least three criteria and you should attribute
these criteria to their sources.
The essay will be at least 1000 words.
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