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Cultural Differences

Read “The Cultural Challenges of Managing Global Project Teams: a Study of Brazilian Multinationals.” Comment on how cultural differences affect projects, illustrate with examples from your own experience.

The Cultural Challenges of Managing Global Project Teams: a Study of Brazilian Multinationals.

Rodrigues, Ivete1

Sbragia, Roberto2
Journal of Technology Management & Innovation. 2013 Special Issue, Vol. 8, p38-52. 15p.
Document Type:
Subject Terms:
*International business enterprise management

*Organizational behavior


*Project management

*Diversity in the workplace

International business enterprises — Brazil

Cross-cultural orientation
Author-Supplied Keywords:
business internationalization


global projects

inter-cultural competence

project management
NAICS/Industry Codes:
541611 Administrative Management and General Management Consulting Services

541614 Process, Physical Distribution, and Logistics Consulting Services

541619 Other management consulting services
The internationalization of Brazilian companies brings a new reality: the need for implementation of global projects that bring, in turn, the challenge of managing multicultural teams. Since this is a recent phenomenon with little theoretical development, this study sought to understand the relationships between cultural characteristics and management teams of global projects in Brazilian multinationals. To carry this discussion forward, we studied six cases of Brazilian multinational companies, with the aim of deepening the understanding of the management of global teams, involving the planning, deployment, development and management of human resources. Among the projects studied, it was found that there is very little concern with the specific issue of multiculturalism and little inter-cultural incentive to the development of team members, which ends up hindering the construction of a global mindset, important for the Brazilian multinational companies to performs uccessfully a broad. Faced with this situation, each of the managerial processes mentioned were presented with a number of actions to be undertaken by the project manager in three different dimensions: the project itself, the organization and the global environment. The work contributes, thus, to enable Brazilian multinational companies to manage their global teams in order to maximize the advantages of global teams, such as increased creativity and innovative capacity, but avoid the problems that multiculturalism can bring, ranging from conflicts between people to project failure. [ABSTRACT FROM AUTHOR]
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Author Affiliations:
1FIA Business School, Rua José Alves da Cunha Lima, 172, São Paulo, Brasil

2School of Economics, Business and Accounting at the University of São Paulo, Av. Prof. Luciano Gualberto, 908, Cidade Universitária, São Paulo, Brasil
Accession Number:

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