Case Analysis – Paper Template


You must use the American Psychological Association Publication Manual 6.0 as your guide to writing this paper. Use 12 pt. font size, in Times New Roman and double space.The paper should be 12-16 pages not include title page and reference page, which translate into 3-4 pages per student. Each student is working on one part of the paper. Make sure the parts of your paper flow logically and smoothly from one to the next. Instead of summarizing the case, using the information in the case to defend your argument. Try to avoid being descriptive, but be analytical.

Some basic references:

1.Textbook and

4.Dun & Bradstreet Key Business Ratios

5.Business Source Premier (Enhanced)

Company Profile and Industry Profile

6.The company’s website

7.Small Business Administration

8.Wikipedia’s references or sources (Not Wikipedia)

1: Introduction: Given an overview of the paper

2: Background:

a: Vision Statement

b: Mission Statement

c: History

The events that were most essential for the company: initial products, its entry into new business.

According to the instruction, complete the introduction and background, please write as much as possible.

The case name is “Business Model and competitive strategy of IKEA in India”. Thank you.

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