research the attitudes of millennials to inclusive advertising and explore these in a qualitative study
“Describe, explain and research the attitudes of millennials to inclusive advertising and explore these in a qualitative study”.
You will be required to conduct between 5-10 semi-structured interviews with members of the millennial market.While you will be exploring the topic within the UK market, your sample may consist of non-UK residents.
There will be scheduled time early on during the module (Weeks 1 and 2) to assist you in delineating the topic for yourself (for example, what aspect of inclusive advertising will you research? what literature should you review? who will you interview? how will you treat cultural differences?).As the module progresses, there will be time available in the seminars to begin developing your qualitative semi-structured interview guide, and develop other ideas and practices related to your data collection.Paramount to succeeding in this assessment is early engagement with the literature and starting your data collection early.