Identify-analyze-and-apply-hospitality-marketing-data
Deliverable Length: 3–5 pages minimum
Course Objectives:
- Integrate concepts from previous lower division classes into a comprehensive project
- Apply hospitality concepts to a real world scenario.
- Identify, analyze, and apply hospitality marketing data
Assignment:
The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.
- Develop a marketing plan for your business.
- Include the following elements in your marketing plan:
- Define and quantify your target market.
- Complete a marketing and sales strategy.
- Complete a competitive analysis.
- Include a SWOT analysis.