Identify-analyze-and-apply-hospitality-marketing-data

Deliverable Length: 3–5 pages minimum

Course Objectives:

  • Integrate concepts from previous lower division classes into a comprehensive project
  • Apply hospitality concepts to a real world scenario.
  • Identify, analyze, and apply hospitality marketing data

Assignment:

The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

  • Develop a marketing plan for your business.
  • Include the following elements in your marketing plan:
    • Define and quantify your target market.
    • Complete a marketing and sales strategy.
    • Complete a competitive analysis.
    • Include a SWOT analysis.
 
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