essay for professional franchise operation class
The franchise i am working on is : Cleveland Brown.
Measurement Analyses
As a precursor to the Case Study, on four occasions you will select several articles or sources and develop a brief analysis on a key business topic and analyze your franchise against this key metric or topic. These metrics will be Attendance vs. Capacity.Please refer to the Course Outline for the dates these are due.You will present these analyses in a three-page maximum paper with a Works Cited page in MLA format and also may be called upon class to present your findings orally. You will need to examine your franchise against a standard metric or series of metrics to test effectiveness. At a minimum, 10 reputable sources must be used for each assignment.
The Topic is on Attendance vs Capacity.
The professor wants us to be looking at the capacity of your teams arena and how they do in ticket sales and attendance compared to other teams in the league, other sports in that city, etc.
Heavy emphasis on ticket sales
How the team change to increase attendance
Any changes in recent years to capacity
How has the team been performing historically with ticket sales
How does the team compare with other team in the league
How does it compare with other team in the market place ( compared to other sports %capacity)
Paragraph on local tv ratings (if not available explain why and if there is any way to measure the ratings)
Is the team trying to do anything to change where they are currently standing
Looking for data no opinions
Below i attached the first Measurement analysis that i did before, and it consists of various metrics : Gross Revenue and Ancillary Revenue; Attendance vs. Capacity; Market Challenges and Opportunities; and Player Costs and Acquisition Philosophy. For this paper the topic will be Attendance vs Capacity.
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