Emotions-and-Marketing-5-

/in /by

Need Edit

CRITERION:APPLY A THEORY OR CONCEPT RELATED TO SOCIAL PSYCHOLOGY TO EXPLAIN THE EFFECTIVENESS OF APPEALING TO FEAR IN ADVERTISING.

Non-Performance

Does not apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.

Faculty Comments:“please apply a theory related to social psychology and analyze the effectiveness of the theory”

 
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