PLEASE RESPOND TO THIS, I MUST COMPLETE A PEER REVIEW ON THE BELOW. Thanks
Please demonstrate critical thinking abilities. No fewer than 250 words for post. Do not summarize the post and/or course concept(s), but perhaps comment on concepts directly applicable to your workplace.
For this response, should outside sources be used to support the content within the postings, proper in-text citations and correctly formatted references should be prepared consistent with the APA (6th edition). The list of references should be physically positioned at the end of the postings. NOTE* please do not plagiarized.
Tesla was founded by Martin Eberhard and Marc Tarpenning in July 2003 (Kumparak, Burns, & Escher, 2015 para. 2). They were initially out to just build an all-electric car. The first Tesla automobile was a chassis designed and built by Lotus for Tesla and an all-electric drivetrain installed by Tesla called the Tesla Roadster. Now they have 3 models: Model S, Model X, and Model 3. The model S has a sub model the P85D which is one of the top 20 fastest production cars in the world. Tesla has been successful in the EV car market for the following reasons.
- Factor conditions: Battery technology. Tesla partnered with Panasonic to create their battery pack, but most of the technology and innovation is created at Tesla (Zach, 2015 para. 3).
- Demand conditions: The demand for all-electric vehicles is still relative low, but as more automakers enter the market the better the electric vehicle is accepted. The newest of Teslaâ€™s models the Model 3 presold 150,000 units on its first night (Kumparak, Burns, & Escher, 2015 para. 34).
- Related and supporting industries: â€œTesla unveils a new business arm in April 2014 that focuses on ending our dependence on grid power and switching instead to solar energy. The first Tesla Energy product is â€˜Powerwall Home Batteryâ€™, a massive battery for storing solar energy at homeâ€ (Kumparak, Burns, & Escher, 2015 para. 27).
- Firm strategy, structure, and rivalry: There are not any cars currently that can compete with the Model S or Model X, but the Model 3 is a compact relatively low cost car. Itâ€™s largest current competitor is the Chevy Bolt, but Chevy was targeting 30,000 sales in itâ€™s first year while Tesla was targeting 500,000 (Zach, 2015 para. 5).
Porter states â€œwhen the national environment pressures companies to innovate and invest, companies both gain a competitive advantage and upgrade those advantages over timeâ€ (Porter, 1990 page 80). That is exactly what Tesla has done with not only their electric cars, but now their home energy division.
Kumparak, G., Burns, M., & Escher, A. (2015, July 28). A brief history of Telsa. Tech crunch Retrieved from https://techcrunch.com/gallery/a-brief-history-of-…
Porter, M. E. (1990, March-April). The competitive advantage of nations. Harvard business review, 68(2), 73-93.
Zach. (2015, April 29). Tesla’s competitive advantage – 5 big ones. EV obsession Retrieved from https://evobsession.com/tesla-competitive-advantag…