-Consumer-Behavior-Questionnaire-interview-
My instructor, in consumer behavior’s class, ask as to make interview with people. I want to answer the questions “Prepare a transcript (verbatim) of all the interviews. For effective time management, it is important that you transcribe your interviews immediately. Include the transcripts in the appendix section of your report.”
I want interview 3 different people with different age and education
the interview questions:
Main Questions:
- 1-How important is it for you to touch the products prior to purchasing them?
- 2-For what products do you feel that haptic information is important? Why?
- 3-For what types of products is it most important?
- 4-What kinds of products feel good to the touch and make you more likely to buy them?
- 5-What sensory information does touching products give you? Please elaborate and give me examples.
- 6-How does your sense of touch influence your buying decision?
- 7-Is there anything you don’t buy because of how it feels?
- 8-Is there anything you don’t buy if you cannot touch it prior to purchase?
- 9-What do you, as a consumer, do if you are unable to hold/feel a product before buying?
- 10-Think of the last time you wanted to buy something but were not able to touch it (for example, an online purchase situation). Explain the situation.
- 11-How could marketers compensate for the lack of touch to make you more comfortable when buying a product?
- 12-What could retailers do to make it easier to purchase things online (considering that people cannot touch products in online purchases)?
- a)Do you think that the inability to touch online purchased products affects the way that consumers approach their online purchasing decisions?
- a)Tell me if you ended buying the product or not.
- b)What did you do to compensate for the lack of haptic information?
Demographic questions:
- Age
- Gender
- Ethnicity
- Education Level