After read chapter 1,2,3 and 4 write Answer the 6 question down

Short essay answers

  • What is the difference between high operating leverage and low operating leverage? Give examples for each type of leverage.
  • Is it better to have a high contribution margin or a low contribution margin? Explain. How is profit impacted by high versus low contribution margin?
  • What is the relationship between customer satisfaction, customer retention, customer loyalty, and profitability?
  • What is the difference between point of difference and point of parity, when a company is positioning its brand? Give examples for each . Which one , POP or POD, do you think is more important for positioning ? Explain.
  • What is the purpose of a perceptual map in marketing strategy? What information does this type of map reveal , and how is the data collected ? What is the role of a “gap analysis” in a perceptual map ?
  • What is the strategic purpose of market segmentation? Is it better to segment a market based on demographic, psychographic, or behavioral ( needs and benefits ) criteria ? Why ?


write the question First then write the answer down

Answer must be a short essay for all questions at least 70 words for each question

Answer all parts for each question

free Plagiarism

Use simple words

do not use any external reference

The only reference is the chapter 1,2,3 and 4 that I attach it

Do you need a similar assignment done for you from scratch? We have qualified writers to help you. We assure you an A+ quality paper that is free from plagiarism. Order now for an Amazing Discount!
Use Discount Code "Newclient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.