After read chapter 1,2,3 and 4 write Answer the 6 question down
Short essay answers
- What is the difference between high operating leverage and low operating leverage? Give examples for each type of leverage.
- Is it better to have a high contribution margin or a low contribution margin? Explain. How is profit impacted by high versus low contribution margin?
- What is the relationship between customer satisfaction, customer retention, customer loyalty, and profitability?
- What is the difference between point of difference and point of parity, when a company is positioning its brand? Give examples for each . Which one , POP or POD, do you think is more important for positioning ? Explain.
- What is the purpose of a perceptual map in marketing strategy? What information does this type of map reveal , and how is the data collected ? What is the role of a â€œgap analysisâ€ in a perceptual map ?
- What is the strategic purpose of market segmentation? Is it better to segment a market based on demographic, psychographic, or behavioral ( needs and benefits ) criteria ? Why ?
write the question First then write the answer down
Answer must be a short essay for all questions at least 70 words for each question
Answer all parts for each question
Use simple words
do not use any external reference
The only reference is the chapter 1,2,3 and 4 that I attach it